New Tiger Woods Nike Ad: Brave or Shameless?

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Nike's new Tiger Woods ad - released just hours before the golfer's return to the sport at The Masters - is a confessional, solemn and emotional commercial.

It's also an ad from a sponsor that pays him eight figures a year. Tiger himself says not a single word in the spot, but his melancholy stare speaks volumes.

His late father, Earl Woods, Tiger's mentor (and a known philanderer himself), narrates the Nike commercial, thanks to excerpts from a previous interview.

With the golfer stoic in black and white, Earl's voiceover says: "Tiger, I am more prone to be inquisitive, to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are, and ... did you learn anything?"

Words that come to mind include "moving," "strange," "creepy," "bizarre" and "genius." It may be a little of each. Nike is clearly seeking to humanize its poster boy, but is this a tactless way of doing it? Is it really just a means of salvaging its own brand?

Check it out below and see what you think ...

While Elin Woods isn't putting out for Tiger, Nike clearly is when it comes to resurrecting his tarnished image. You'd almost think he were the victim here.

Thoughts? Tiger Woods' new ad for Nike is ...

 
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    swdss

    I think Tiger felt he owed Nike a lot in standing by him in his toughest times ....Hence, it is hard to decline any proposal (espeically the first proposal) from Nike after his return... Besides, if you were Tiger, you would naturally have to trust on Nike's move won't ever do things to hurt his endorsed athlete for the goodness of Nike's brand as well.. Is Tiger in a position to decline the first proposal from Nike ? It is hard... In some sense, Nike has helped him out a lot in standing by him very firmly since the verge of the sex scandal ... and Tiger can't afford to lose Nike now as his sponsor.

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    zhenghe

    air max new in "www.airmax.cc"and Zheng He's blog "seo.i9.cm"

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    LMac

    Follow the money...If golf was just a volunteer game, no money involved, no sponsorship, no advertising, there would be no tiger apology. Besides, does he really need to apologise to the public? We didn't get screwed....well I guess some of us did.

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    Lumberjack Bob

    TASHA SAYS: Everybody should leave Tiger alone? How can we when he's always in our face trying to sell us something? Tiger should leave us alone. His 'recovery' and 'return to golf' was scripted the day after he smashed his car into a treee. Everything was squeezed into and revolved around coming back and playing in the Master's. He makes me sick.

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    Vaansteve

    Tiger and Nike, sucking each others dicks for $$$