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Kim Kardashian might be getting back together with Reggie Bush.

But she’s definitely sporting a new hair color!

Kim premiered the look in public at this week’s Teen Choice Awards. What inspired the blonde locks?

“I needed an end of summer change,” Kardashian told People. “I’ve never dyed my hair before and I’ve been working out, feeling so great why not add to the change?”

Stylist Rebecca Friedman was tasked with creating the look, which she said was challenging, due to her client’s olive complexion.

“We couldn’t take her platinum because her coloring is too dark – you have to take into account not only her hair color, but her eyes and skin color,” Friedman told the magazine. “We wanted to keep it really healthy and shiny and keep a minkier, darker base so that it didn’t go brassy, so it looked more natural and sun-kissed, like she’d been at the beach all summer.”

Was the change a success? Do you like Kim’s new kolor?