Confirming a previous report, Jessica Simpson will headline a new reality show called The Price of Beauty, in which the singer will travels around the world in search of the kinds of things people find beautiful and why, VH1 announced.
Asked to do a show about true beauty, Simpson - who endured some solid bullying in January for performing live after letting herself go / squeezing that a$$ into a pair of unflattering mom jeans - said she was "immediately intrigued."
"I have always believed that beauty comes from within and confidence will always make a woman beautiful, but I know how much pressure some women put on themselves to look perfect," Joe Simpson's cash cow said in a statement.
"I am looking forward to discovering how beauty is perceived in different cultures and participating in the crazy things people do to feel beautiful. I know we will all learn so much on this journey and I am so excited that VH1 is coming along."
Jessica Simpson and her girls are headed back to TV.
Added Jeff Olde, EVP, VH1 Original Programming & Production: "Perhaps more than any other pop culture figure on the radar today, Jessica Simpson has been the target of our obsession with beauty on both sides of the equation."
"She is a woman who can set trends and create firestorms with a single photo. We could not be more thrilled that Jessica gets to take control of that conversation and take a look at the idea of beauty through her unique, unfiltered lens."
We're excited to listen to her read cue cards and perform stupid stunts, too. Gosh, this sounds like a slam-dunk. Way to go, VH1 production department!
Shooting begins in mid-July, with the show airing sometime next year. The singer and her pimp, father Joe Simpson, will serve as executive producers.