Follow Matt Lauer From Athens to Boredom 36999

After a recent PR blip regarding Meredith Vieria being the only Today show anchor doing anything online comes the launch of FollowMatt.com, a giant Flash site that’s sort of a Where’s Waldo for the Web 2.0 set (or at least those bent on taking part). Times ad man Stuart Elliot appears gung ho about the project, if only because Hyundai paid some $2.5 million to sponsor the online offshoot of “Where in the World Is Matt Lauer?”

But after clicking on Matt’s mug for the second time, palling around a virtual Angkor Wat looking for the six-packed morning man lost most of its appeal. Especially when he talks down to us from his $13 million salary about only flying private.