Quoted: AdAge Introduces Own Version Of ‘NMA’

And the NMA for General Excellence goes to … Hachette Filipacchi Media! Congratulations, Hachette! Wait, you thought I was talking about a National Magazine Award? Well, a bunch of NMA’s will, in fact, be awarded this week in a fancy Manhattan ceremony…But this NMA is a new, very special award that I’m personally introducing this year. It’s the No Magazine Award, awarded to Hachette for its generally excellent work in un-publishing. In shuttering Premiere most recently, and ElleGirl, For Me and Shock before that, Hachette’s taken a leadership role in helping the magazine industry transition to its future of publishing no magazines at all. (Hachette barely edged out layoff- and closure-happy Time Inc.)

–Excerpted from Simon Dumenco’s piece in AdAge, entitled “Sick of the NMA’s, Not to Mention Beliefnet? Then These Are for You”