How does one gain entr??e into the mystical world of public relations? It’s a lesson we never quite learned, given that our best PR tool is this website: We write about people in the media, and people in the media write about us! It’s brilliant, and we’re gonna make a mint on it someday.
In the meantime, it might do the rest of you good to start brushing up on how to get reporters interested in whatever you’re pitching. Enter Bill Stoller’s Publicity Insider Update, an “eZine” (yes, seriously!) that started pumping its way into our inbox.
It bills itself as a mailer “about publicity, PR & promotions for businesses, entrepreneurs & PR/Marketing Folk,” but is, essentially, a crack dealer; they give readers a free taste of what they can offer, but you’ve got to pay for the real thing. For us, however, it’s a mailer about how it’s indeed possible the make the PR industry look even more like a self-serving industry for sociopaths.
From the BSPIU:
In the publicity-seeking business, there are a few key reporter/editor/producers that can make your day, or month or
year. With an approving wave of their hand, you or your client can reach millions of people.The Associated Press’ Lifestyle Editor Diane Davis is one of those heavy hitters..
She is responsible for the AP???s features section, which explores food, fashion, homes and gardens, travel and other topics. She
comes to the Associated Press from New York Newsday, where she worked as the night metropolitan editor.Save your best pitch for Diane, if successful, you???ve got a very powerful friend. The Associated Press reaches over 1,700
U.S. newspapers and 6,000 broadcast outlets around the world. For more information, call 212-621-XXXX or email XXX@ap.org.
And surprise: The folks behind the eZine can introduce you to her! Not a surprise: Diane isn’t going to take your calls.
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