Port Authority Kicks Gecko Off George Washington Bridge Before It Could Get Its Slimy Hands On It

That obnoxious little gecko won’t be bothering you on the George Washington Bridge, after all. Despite a $3.2 million cheque Geico was prepared to write the Port Authority to be the exclusive sponsor of the GWB and plaster it with 64-foot billboards, public outcry (like that of Fort Lee’s mayor) has caused officials to renege on the sponsorship plans and keep the bridge ad-free, for now.

Commuters everwhere can rejoice: They’ve managed to avoid Geico reminding them that 15 minutes could save them 15 percent as they cross the GWB and only have to deal with their advertisements while watching the evening news, browsing CNN.com, updating their MySpace profiles, listening to Jack FM, or turning the corner to pull into their garage.