Magazine you’ve never read wins Ad Age award
Better Homes & Gardens is Ad Age???s Magazine of the Year. The title received a similar award from the Boca Raton Committee of Retired Grandmothers last month.
Last February, Better Homes got a new president, Andy Sareyan. At the time, he knew as much about the magazine as we do. “All I knew about Better Homes was that it was big,” he said.
A redesign this year led to increased circulation, newsstand rates and Web hits. What did they do?
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