More of what you missed at the AMC (American Magazine Conference) 2007: “By Monday afternoon, Men’s Health editor-in-chief David Zinczenko was still blithely torturing the English language both by pushing the term “magabrands” (despite an early onstage warning from Advertising Age editor-in-chief Jonah Bloom that he was boycotting it) and overindulging in puns.”
Worse still? Although he got up for an a.m. tv spot, word has it he drank so many “magabrandies” (the signature drink) he missed his weekly chest-waxing appointment. [WWD]
Those of you who had a little too much to drink last night (and are, therefore, contending with morning crankiness, a throbbing headache and an almost irrepressible urge to vomit) may wish to avoid Gawker alum Doree Shafrir’s article in this week’s New York Observer about media personalities and the increasing importance of “branding.” Not just because it quotes Julia Allison (again) without disclosing the author’s indirect – or possibly even direct – hand in Allison’s rise to fame overhyped mediocrity* but because it quotes Times’ media columnist David Carr doing his best impression of a self-important elitist trying to come across as humble.
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