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Handsome and soft spoken best describe Brad Pitt in the new Chanel No. 5 ad campaign that debuted Monday.

The father of six was seriously dramatic in the first black and white 30-second commercial.

Seductive describes the mood of the Chanel No. 5 ad in which Brad says, “It’s not a journey, every journey ends and we go on. Wherever I go, there you are.”

Pitt is the first male spokesman for the brand. Notable actresses who have famously fronted for the fragrance include Marilyn Monroe, Catherine Deneuve and Nicole Kidman.

The commercial launched globally this morning with print ads of Pitt and the perfume’s signature bottle on the Chanel website.

Watch Brad’s commercial below:


Photo Credit: Video Screen Grab