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We hope this story spreads like wildfire and more doctors in all fields take note. Dr. Paul Nassif, the husband of Real Housewives of Beverly Hills star Adrienne Maloof, is cutting costs at his practice.

This move would seem to suggest that with the economic down turn, service providers are starting to get the message even in Beverly Hills.

Nassif spoke with RadarOnline.com about the newly discounted prices offered on the shopping website Gilt City.

Paul’s goal wasn’t necessarily to gain new business as much as to price his services competitively so that people with less money can try his products and services–and presumably decide they can’t live without them in the future.

“We have cutting edge new products in our office that I know people will be excited to try. In our family we’re cutting back on extravagances and I know people everywhere are so we’ve come up with a way to make the most luxurious treatments available to as many people as possible at these affordable prices.”

Now if only we didn’t have to fly to Beverly Hills! Dr. Nassif spoke of new exciting treatments, “The Zerona laser treatment is going to revolutionize the way people are able to shape and tone their bodies.”

His specialty is rhinoplasty and facial plastic surgery, “People want to keep up their appearances and their health and this allows them to do so even in these tough economic times.”

Adrienne spoke about her family’s financial state, “Regardless of your income, everybody is cutting back, it’s the responsible thing to do. This is how we’ve been successful for over 150 years in our family business…. we watch our overheads, we don’t spend frivolously.”

Photo Credit: FayesVision-WENN