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Marge Helgenberger is the latest celebrity to pose for the milk mustache ad campaign Got Milk? Known for her role as Catherine Willows on CSI, she is an Emmy Award winning actress and mother.

Her ad copy reads:

Sitting pretty. Searching high and low for how to look great? In my role on TV and as a mom, I never miss a thing. So here’s a clue: studies suggest the nutrients in 3 glasses a day of low fat or fat free milk can help you maintain a healthy weight. And the protein helps build muscle for a lean body. Mystery solved.”

The Got Milk? campaign print ads are an enormously successful strategy used by the dairy industry to tout their products. For the past twelve years we have seen a milk mustache on a multitude of celebrities and sports figures. Check out Got Milk? photos from around the world HERE.

We’ve also included some popular former Got Milk? alumni below.