PepsiCo took an innovative approach to one of their 60 second Super Bowl commercials that will air as part of the pre-game show. The ad concept will appeal to members of the deaf community and will have everyone else reaching for their television remote to adjust the sound. The sixty seconds of silence may stretch on for what seems like an eternity of many but PepsiCo is betting that hearing impaired viewers will be thrilled.
The ad plays off a very popular story among the deaf community where two deaf men are in a car, heading to a friend’s house to watch the Super Bowl. They don’t know which house in the neighborhood is Bob’s house so they honk the horn. One house after another turns on their yard light and some peek out to see what the commotion is about. The house that remains dark is Bob’s.
We’ve included this video and one that gives a behind the scenes look at how the commercial was made. The 3 actors are actually deaf PepsiCo employees who have put in their own private time to help with the filming.
This is the actual commercial – check it out after the jump.
Now check out the behind the scenes creation of the commercial.