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First there was the gecko, spawned by the company’s name. Then the cavemen, inspired by the ease of saving money … even neanderthals can figure that out.

Now it’s safe to say Geico has a new star in Maxwell the Pig.

First introduced in an ad spot where he went “wee wee wee” all the way home, he’s been spun off into a new commercial where he ziplines to money-saving glory.

Watch the weirdness/cuteness below: