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K-Swiss is defying all logic. With sexy Alona Bondarenko seductively sprawled out across a tennis court, the athletic-wear company tells you to “Keep It Pure” in their latest ad campaign.

Ummm, yeah. I’m sure one of the first things you noticed about the ad was that Alona is wearing K-Swiss attire, right? You were admiring those tennis shoes. Admit it.

23-year-old Bonarenko made her grand slam debut in 2005 at the Australian Open where she lost to sixth-seeded Elena Dementieva. She is currently ranked the NO. 21 tennis player in the world.

View more photos of Alona Bondarenko below.