Katie Couric and her daughters Ellie, 21, and Carrie, 17, are the latest celebrities to participate in the ‘Got Milk?’ campaign.
The girls bookend their talk show host mother as she enjoys breakfast in bed while rocking blue silk pajamas–with the trio sporting the requisite white mustache.
On Friday, Couric will unveil the Mother’s Day inspired ‘Breakfast Project’ on her show ‘Katie.’
The former TODAY co-host turned down an offer to appear in a ‘Got Milk?’ campaign with her children when they were younger because she didn’t feel like the time was right but has since had a change of heart.
Katie explained, “They’re older. I’m really proud of them. I think they’ve turned into exemplary young women. I thought this would be something fun. The girls got to have their hair done and makeup. We also got to each give money to a charity of our choice.”
Another reason Katie opted to participate was because she struggled with bulimia in college and she cares about “healthy eating and healthy body image. There’s so much external pressure to have a certain body type.”
Regarding the mustache, Couric revealed that it is an art form and requires “a whole procedure” to get it right. She admits the concoction tastes like liquid cheesecake.
Check out a behind-the-scenes- look at their ‘Got Milk?’ photo shoot below:
Photo: Video Screen Grab