The boyish Jason Binn was already preparing the 2008 launch of Michigan Avenue, a glossy magazine that’s actually about Chicago, not Michigan, which you might have realized if you spent any time in the Windy City … shopping. It’s set to compete with Modern Luxury regional spin-off CS (nee Chicago Social).
So what, then, of this news that Binn is buying Philadelphia Style, a magazine he did not create?
It makes complete sense. Since inking a convoluted deal to sell his company to Greenspun Media while merging it with Ocean Drive Media while snagging the title of CEO of whatever company is left over, Binn, who bought his name in Google search results, has been ever more focused on crushing the competition. Or at least keeping pace.
Some might say he’s got a lock on regional luxe titles, what with Gotham, Hamptons, Los Angeles Confidential, Aspen, Capitol File, and Boston Common, . But the national Modern Luxury is going after his bread and butter: localized glitzy offerings packed with party photos from around the town the magazine is named after.
In addition to his new Philadelphia purchase and the upcoming Michigan Avenue, Binn is working on Atlantic City rag Boardwalk Magazine. And anywhere else Modern Luxury plans on heading.