Hachette Buries For Me Next to Elle Girl 38295

And now for the rubber boots … (this is starting to feel like the day American Media exploded) …

How tactful. Hachette Filipacchi closing up magazines on a Thursday afternoon when they think nobody will notice. Ha! Right, like they could slip something like this past magazine-folding-chronicler Nat Ives.

Along with the Village Voice (and the rest of the magazine world) For Me, the unsexy Women’s Day spin-off, was axed.

For Me was conceived to compete for the 25- to 35-year-old crowd, where it was believed there was a room in the market for a mass-appeal title. But its newsstand-centric business model proved its undoing. Company President-CEO Jack Kliger told staff today that newsstand sales, which have been off since February, were too soft to continue the publication. Its October issue will be its last.

It doesn’t seem like HFMUS had much faith in their little mag, anyways, considering it’s not listed with all their other titles, or even under Women’s Day “special interest publications.”

We fear this late-in-the-day shuttering will only feed fuel to the fiery rumors that similar mags of this supermarket mom genre (ahem, Hearst’s Quick & Simple) may not have the power to wrestle with the pretty home and shelter pubs like Blueprint and Real Simple.

Then again, all suburban and Park Slope moms are reading Cosmo and High Times these days.

Hachette Closes ‘For Me,’ Citing Sluggish Newsstand [Nat Ives, Ad Age]