Good news, Jewish moms! No, Jonathan still hasn???t gotten into medical school. Jewish Living is launching next week.
The bimonthly magazine is aimed at Jewish women aged 25-34 and already has a base rate of 100,000 from newsstands and subscriptions sold to Jewish associations.
Unlike Heeb, which is targeted to the self-hating under 30 set, and the Synagogue newsletter, which is best for laughing at the personal ads, Jewish Living wants to be a non-Waspy version of Martha Stewart Living. Think Passover recipes instead of Easter egg decorating tips.
Even though magazines in this demographic are dropping like flies, Jewish Living has ???multi-multi-million dollar??? launch and is prepared to wait for three to four years before turning a profit. Hey, just like graduate school.
We haven???t seen the magazine nor were we invited to the launch party. (No, it???s okay. We had something that day anyway. No, really we hope you had a good time.) But here are some features we expect in the upcoming issues:
• Is Your Son Really As Special As You Think? An Investigation Proves Yes!
• “That???s Not How My Mom Used To Do It”: Why He Still Thinks His Mother Is Better Than You?
• Ten Plans Of Attack For Getting The New Kitchen Of Your Dreams
• Fit In That Dress. Get Back To Your Weight At Your Daughter???s Bat Mitvah By Eating Only Carbohydrates.
And our personal favorite: Supermarket Style: You Never Know Who You???ll See.
No. 1
Elle says:
Well of course the other sterotype of Jewish mothers is that they are always encouraging their children to “eat something you’re skin and bones”.Maybe its just the upper class snobs, regardless of ehnicity who think that you can never be too thin.
Posted: Nov 8, 2007 at 1:19 pm