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In case you spent the summer buried under a pile of rocks: Beyonce and Jay Z divorce rumors have been circulating for months, with the Carters themselves fueling much of the speculation.

Bey and Jay stopped wearing wedding rings; Bey was spotted apartment hunting by herself in Manhattan…at one point Beyonce even hinted that Jay Z cheated on her while performing on stage: 

But Beyonce’s father and former manager Matthew Knowles claims it was all a clever ruse designed to promote the couple’s record-breaking On the Run tour.

"I know because we’ve done this before," Knowles claimed in a recent radio interview. "So you sometimes have to ignite that tour. It’s called the Jedi mind trick. The Jedi mind trick fools you a lot."

Knowles even went so far as to suggest that the Jay Z-Solange Knowles fight back in May was also staged.

 

"All I know is the Jedi mind trick!" Knowles claims when the interviewer expressed his skepticism. "Everyone’s talking about it! Ticket sales went up! Solange’s album sales went up 200%!"

And that’s where we’re calling BS. The wealthiest, most popular couple in music probably doesn’t need to make themselves look like a Jerry Springer sideshow in order to sell tickets and spark a momentary surge in Solange’s album sales.

Also, someone needs to educate this dude on the meaning of "Jedi mind trick." Lying to a Stormtrooper about the droids he’s looking for is not the same thing as lying to millions of fans about the state of your marriage.