In case you somehow haven't heard, Kylie Jenner is pregnant with her first child.
The 20-year-old has been uncharacteristically tight-lipped about the news, but it's hard to keep secrets when you have a social media following that numbers in the nine-figure range.
That's a lot of eyes watching just about everything you do, and Kylie's been under greater scrutiny than ever since hinting that she's knocked up.
Yes, it's important to bear in mind that Kylie has yet to release an official statement confirming that she's expecting.
Instead, she seems to be having fun toying with her legion of diehard fans.
She broke the news with a caption-free selfie in which she displayed the slightest hint of a baby bump.
She's done nothing to deny rumors that she's planning to marry Travis Scott, even as members of her inner circle maintain that the couple is nowhere near that seriousness.
Sources say Kylie has even gotten a laugh out of the reports that she's serving as Kim Kardashian's surrogate and carrying her sister and brother-in-law's baby.
And now, it seems she's messing with our minds with regard to the baby's gender.
Kylie posted the above photo showcasing some of her lip kit products.
Up to this point, all the intel has indicated that Kylie is having a girl.
But her sly "I'm thinking blue" caption has been widely interpreted as a hint that she's expecting a boy.
According to TMZ, however, Kylie's little clue is "just a red herring" intended to throw fans off the trail.
It's anyone's guess as to why Kylie is throwing some much misinformation at her fans.
Our best guess is that she's simply having fun watching the Kylie faithful go wild with every new tidbit she throws their way, whether there's any accuracy to the info or not.
Hey, being a single 20-year-old with an unexpected baby on the way has gotta be a nerve-racking experience, even for someone as financially secure as Kylie.
If having a little bit of fun with her fans is her way of keeping it together, we say go for it.
In fact, we can't wait until she starts spreading those fake baby name rumors.