Eden Sassoon is headed to Bravo.
Numerous insiders have confirmed to Us Weekly that the daughter of late beauty and makeup pioneer Vidal Sassoon has been cast on The Real Housewives of Beverly Hills.
She will debut on Season 7 of the popular franchise.
Sassoon is therefore set to join returning cast members Lisa Vanderpump, Eileen Davidson, Lisa Rinna and Kyle Richards when new episodes air in 2017.
So... who the heck is Eden Sassoon?!?
She actually brings a lot of attributes to a show in need of new blood and drama.
"She's gorgeous, she's a mom of two, she is a salon owner, and she also owns a Pilates studio,” a source tells the tabloid.
“She's a real go-getter. She does tons of charity work, and she's so cool - she knows everyone in town. She has deep roots in L.A."
But there's actually a lot more to Sassoon.
There's potential here for her to make a legitimate impact on the reality program.
In a 2014 interview with Focus Magazine, the single mom - who reportedly dated Jesse McCartney from 2011 to 2012 - admitted to being an alcoholic.
She openly spoke with the publication about how overcoming her addiction put her life on a new and improved track.
“The addiction’s been lifted," she said at the time, adding:
"But it’s the work and the truth and the honesty that I put into my life - but I always have. You’re not really truthful if you’re still, you know, kind of masking an addiction,.
"So I think sobriety is a big thing. … There’s nothing to cover up, there’s no pills, there’s no grabbing for alcohol, there’s no smoking.
"You know, you might find me going to two classes at SoulCycle or taking an extra Pilates class, or maybe indulging in pizza.”
Hey, we're all guilty of that from time to time.
Those who watch The Real Housewives of Beverly Hills online or on television each week welcomed regulars Kathryn Edwards and Erika Girardi into the fold last season.
Edwards has confirmed she will NOT return for Season 7, while Girardi's remains unclear.
Yolanda Foster also announced she will exit due to health concerns that result from her ongoing battle with Lyme Disease.
Kim Richards, meanwhile, is no longer a candidate to a full-time cast member.
But she allegedly wants to return in some capacity... for A LOT of money.
Bravo has yet to announce a premiere date for Season 7 of The Real Housewives of Beverly Hills.
Does the addition of Eden Sassoon make you more likely to tune in or less likely?
She seems to be more of a three-dimensional person than most reality stars and could maybe offer some helpful insight into the world of addiction.
We'll be curious to see how much the show delves into this topic next year.