In case you somehow haven't heard, Kim Kardashian dyed her hair blonde this week, and the Internet exploded in response.
We may never know for sure why Kim went blonde, but we can be pretty sure the response has been a bit more negative than she expected.
Kim has been the butt (pun intended) of even more jokes than usual lately and naturally, the social media geniuses of America have chosen to get their mock on using their favorite form of online humor - the meme:
Some of the jokes are obvious. (She was begging for the Malfoy comparisons with the slicked-back coif and black velvet jacket.)
There are others plenty of others, however, that we never would have thought of on our own. (Random 7th Heaven reference, anyone?)
There's even a meme that suggests that Kanye might be slowly turning Kim into a Beyonce doppelganger, a la Jimmy Stewart in Vertigo.
That movie even features an actress named Kim making a big mistake by going blonde, but we're guessing neither half of Kimye has seen it, so we'll move on:
The important thing is that we all agree Kim should go back to black before she returns to the US. Seriously, Kim, if you don't have time while you're in Paris, and you can't take dye on the plane just bring some shoe polish on board and go MacGyver.
America will thank you.