Maria Kang "What's Your Excuse" Photo Sparks Controversy (Again)

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Maria Kang, a.k.a. the "Hot Facebook Mom," is back again, and she's courting controversy (not a surprise) with her "no excuses" attitude toward fitness.

The wife, mom, blogger and founder of a fitness nonprofit made headlines last year with a photo of herself and her three kids captioned, "What's your excuse?"

The post garnered media attention and drew the ire of thousands of critics who slammed her for "fat shaming," and more when she refused to apologize.

Maria Kang claimed she was trying to be inspirational. Now she's back with reinforcements (more than 700 local groups) in the "No Excuse Moms Movement."

On Tuesday, Kang shared a scantily clad photo to promote this, featuring arrows pointing to her supposed stretch marks and notes highlighting her busy lifestyle:

The campaign encourages moms to gather for regular workouts in public spaces.

The image sparked more controversy, as some took issue with her tone and others claimed the pic was digitally edited. But Kang hit back at haters on Instagram:

"I don't get it. #DrPhil and #jillianmichaels always say 'what's your excuse?'"

"In fact #thebiggestloser had a whole season based on "no excuses" so why does a 'nobody' like myself get underneath people's skin?" Maria lamented.

"Is it because I'm not sponsored by #weightwatchers or #jennycraig? Does my CAN DO ATTITUDE break people's personal reality that being healthy can't be done?"

"I posted this image on my FB page and people were offended (again). I'm not even selling ANYTHING. I'm promoting a #noexcusemom movement."

"I want moms to feel empowered, supported and motivated. I'm not trying to get rich, get sponsored and have people just gawk at my toned physique."

"I'm trying to make a difference and utilize my public platform for positive change. We have over 700 groups in 23 countries. Join the revolution at"

She also spoke with news station KXTV and defended the shot.

"I think it's a beautiful image," she told the station, saying it was airbrushed, however, "The fact is that photo is not Photoshopped. It is absolutely the real me."

"There's a little bit of lighting manipulation, if there's anything, it's lighting. But you're not going to see my waist getting thinner or my legs getting thinner."

VOTE: Is Maria Kang guilty of "fat-shaming"?

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