Cheerios Executive Defends Mixed Race Ad, Will Keep It Running

by at . Comments

Cheerios is refusing the let the bigots win.

The brand found itself at the center of an unexpected controversy last week after an advertisement that featured a mixed race family was hit with racial epithets on YouTube.

But Camille Gibson - vice president of marketing for Cheerios - says the message of the spot fits in with the cereal's Heart Healthy campaign and:

"We felt like we were reflecting an American family."

The national commercial will continue running as scheduled for several months. And - despite the vocal minority online - overall, Gibson said, the feedback has been overwhelmingly supportive: "Consumers are actually responding very positively to the ad."

Thank goodness.

It really is like Patton Oswalt said after the Boston bombing: the good people outnumber the bad people in this world by a large margin.