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Target has been forced to issue an apology after a rather embarrassing marketing snafu.

As noted by an online shopper named Susan Clemens, who Tweeted her discovery to the company, Target listed the same dress twice on its official website this week:

Once in a standard size described as “heather gray,” the other in a plus-size described as “manatee gray.”


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Jessica Deede referred to the incident as an “unintended oversight” and told Today:


“We never want to offend any of our guests. We apologize for any discomfort that we may have caused.”

Manatee Gray, it should be mentioned, does appear across the Target catalog in a number of products, not all of which are intended for overweight patrons.

Target has removed the plus-size versions of the outfit from its site and Deede says the retailer will use this as a “learning experience,” adding:

“We are in the process of fixing the discrepancy and updating so the gray dress will be available in all styles. We’re working on updating our systems right now.”