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Now we know what it takes to make Rush Limbaugh issue an apology: money. Or a lackthereof.

Facing the loss of sponsors following his referral to Sandra Fluke – a Georgetown student who tearfully explained to the press last week why health insurance companies should cover the cost of contraception – as a slut, the radio host actually took to his website yesterday and wrote the following:

“For over 20 years, I have illustrated the absurd with absurdity, three hours a day, five days a week. In this instance, I chose the wrong words in my analogy of the situation. I did not mean a personal attack on Ms. Fluke.

Rush Limbaugh and Trump
(AFP via Getty Images)
I think it is absolutely absurd that during these very serious political times, we are discussing personal sexual recreational activities before members of Congress. I personally do not agree that American citizens should pay for these social activities. What happened to personal responsibility and accountability? Where do we draw the line? If this is accepted as the norm, what will follow? Will we be debating if taxpayers should pay for new sneakers for all students that are interested in running to keep fit?

In my monologue, I posited that it is not our business whatsoever to know what is going on in anyone’s bedroom nor do I think it is a topic that should reach a Presidential level.
My choice of words was not the best, and in the attempt to be humorous, I created a national stir. I sincerely apologize to Ms. Fluke for the insulting word choices.”

Is Limbaugh still wildly off base? Of course. Fluke is pushing for health insurance companies to cover birth control, not American citizens. And her argument is based around non “social activities,” specifically the case of how contraception can assist with medical conditions such as ovarian cysts.

And why doesn’t Rush create a similar stir over health insurance companies covering Viagra?

Still… the guy apologized. That’s amazing. Sadly, this also means the Mayans were correct: the world is clearly about to end.