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Kim Kardashian is ready for a fresh start.

The reality star made this perfectly evident via a recent Tweet, including the following photo and writing: “I dyed my hair lighter yesterday! I’m loving it! New hair color=new beginnings for me. You like?”

Of course, this isn’t exactly the picture that’s generating Kim-related buzz this week, as she and her sisters unveiled a new, shirtless-based ad for their denim jeans collection. It’s really nothing we haven’t seen before.

Study the image above now and chime in: Do you like Kim’s lighter locks?