Amid the shocking news that MSNBC fired Keith Olbermann late last week, the network is already looking to find a new marquee star for its growing brand.
Their ultimate wish list is topped by none other than Alec Baldwin.
"He's already part of the NBC family, has a huge fan base and is very respected for his long term passions for politics," a network source says of the actor.
FUNNIEST HOST EVER: Could Alec Baldwin be the new Keith Olbermann?
Alec, whose right-leaning media exec delivers epic 30 Rock quotes on a weekly basis, has expressed political aspirations before, especially lately.
"Yes, it's something that I'm very, very interested in," Alec told CNN's Parker Spitzer when asked if politics was a "game" he wanted to enter.
But could Baldwin really replace Olbermann after his tumultuous exit?For now, it seems like he's happy where he is ... for the most part.
"To quit (acting) now when it really feels good would be an enormously difficult thing to do. However, I do believe that people want to believe that someone who deeply cares about the middle class ... would like to seek public office."
A friend of Alec's tells me that if he opts out of politics (and acting, of course), a career as a cable news opinion host would suit him perfectly.
In fact, he could enter the arena without actually running for office.
"He's brilliant on camera and honestly cares about news and fighting for the rights of everyday people," a source says. "Don't count him out."
"There was a time when everyone said Alec would never do a sitcom. Those same people say he'd never run for office or host a political show."
What do you think? Would you watch Alec?