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Kim Kardashian has gone blonde. For real this time.

Months ago, the reality TV star posed for photos in a blonde wig and asked fans what they thought of the look.

She must have gotten positive feedback, as Kardashian debuted a new, lighter shade of hair at last night’s taping for the 2009 Teen Choice Awards.

Just a couple weeks after she broke up with Reggie Bush, was this an attempt by Kim to start a clean slate? After all, her hair formerly matched the skin color of her boyfriends (from Nick Cannon to Ray J to Bush). Perhaps she’s now trying to leave the past behind.

Check out the new Kim Kardashian below and then vote in our poll:

Do you like Kim’s new hair kolor?