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Justin Timberlake? Not a fan of celebrity gossip. Or reality TV, for that matter!

His feelings on the subject became very apparent during Sunday’s MTV Video Music Awards, when he accepted the award for Best Male Artist by lambasting MTV for its choice of programming.

Specifically, he implored MTV to ditch reality TV and play more videos.

Justin Timberlake and Britney Spears Throwback
(Getty Images)

The girls from The Hills — Lauren Conrad, Audrina Patridge, Whitney Port — were to present Timberlake with Male Artist of the Year honors.

But after Lauren Conrad announced him as the winner, things got weird.

A fourth female mysteriously showed up on stage to join The Hills girls to hand the hardware to Timbaland, who in turn gave it to Justin. Timberlake did not make any eye contact or thank any of The Hills girls. Deliberately.

“Play more damn music videos. We don’t want to see the Simpsons on reality television,” said Timberlake upon accepting the award, referring to lame sisters Jessica and Ashlee Simpson. “Play more videos.”

And then when accepting the award for the Quadruple Threat Award, Justin Timberlake reiterated, “I want to challenge MTV to play more videos!”

He makes a point. And this wasn’t the only award show that had Justin at center stage of late. He recently won an Emmy with Saturday Night Live‘s Andy Samberg in the Creative Arts category for their hilarious short film, “D!ck in a Box.”

In Andy’s acceptance speech (Timberlake was not present), he joked, “I think it’s safe to say that when we first set out to make this, we were all thinking ‘Emmy!'”

Andy Samberg dedicated the award to a real “up and comer” – his “D!ck in a Box” creative partner, saying Justin Timberlake’s “clearly very talented and could use a break. So, Justin, if you’re out there, congrats to you, kid.”