As previously reported, Phife Dawg passed away this week at the age of 45.
The world of music remains in mourning over the loss of the A Tribe Called Quest founder, but the impact of his death extends to some places you might not have expected.
Like to Atlanta news station WSB-TV.
In the following video, we see reporters Mark Arum and Fred Blankenship pay impressive tribute to the late rapper by brilliantly inserting lyrics into their traffic reports.
"This rush hour couple of more hits than the Braves or the Yankees," says Arum at the outset of the footage.
He goes on to references more of Phife Dawg's memorably beloeved verses as he checks in with a reporter in the WSB Radio SkyCopter:
"Mark McKay, are things ludicrously speedy or infectious with the slo mo?" he asks.
On Wednesday, after learning of Phife Dawg's passing, Arum took to Facebook and wrote the following:
"I am stunned. And shook. Most times I have to do a mic check I quote my man Phife: "Microphone Check, 1,2, what is this? The five-foot assassin with the roughneck business!" #RIPPhifeDawg."
Pretty cool, huh?
Check out the awesome tribute below: