Caitlyn Jenner Releases Own Brand of Lipstick... For a Good Cause!

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Move over, Kylie Jenner.

You are no longer the only member of your family with her very own lip-related product.

Caitlyn Jenner for MAC

Caitlyn Jenner has reined with MAC cosmetics to create a lipstick that celebrates her transition.

It is titled “Finally Free” and the I Am Cait star is posing in the first print ad for the product above.

As you can see here, the 65-year old transgender icon is donning a tight, gold dress while lying back and letting stylists make a few adjustments to her hair and her ensemble.

But this is what you really need to know about the rosy lipstick:

ALL proceeds will benefit the MAC AIDS Fund Transgender Initiative.

"MAC was the first to come to me [after my transition], and a company, I realized, would really make a big commitment," Jenner said in an interview with MAC Culture.

"I knew the VIVA GLAM campaigns; I saw that the proceeds were going, in those cases, mainly to AIDS and HIV causes, and I was wondering if they were interested in doing something specifically geared toward trans issues, because we need funding."

The lipstick retails for $17 per package.

"MAC is a global company," Caitlyn adds. "It’s in places around the world where not just trans issues but women’s issues are a major subject that you have to talk about."

The MAC Finally Free lipstick, whose shade and name Jenner helped select, will be available exclusively online starting April 7.

'My ultimate fantasy - I never thought in a million years that it would ever happen - was to get involved with a makeup company," Caitlyn says.

"When you’re going through all of this, that’s just, like, never going to happen, but wouldn’t it be something to be involved in a project like that? Boy, watch out what you wish for, because it came true."

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