Or is the company's latest ad campaign just too darn funny?
With more and more lewd pictures of celebrities being released online each day (Jill Scott nude pics have now been verified as legitimate) by a hacker on the photo-sharing site 4chan, Spirit has taken advantage of this scandal with a new advertisement.
It features a nude woman covering up her breasts and it includes the tagline: Our Bare Fare was Hacked!
"We feel naked; you were never supposed to see this Bare Fare!" reads the flyer. "It was meant for a special someone (who isn’t you). Now it’s all over the internet for you to take advantage of as you see fit. Scandalous!
"We thought the cloud was our friend, y’know, because we spend so much time flying with ‘em. But now our private prices are on display! Bad for us; GREAT for you."
The campaign as come under some from those who don't believe this nude photo scandal is something to mock.
Did you see the movie Sex Tape. Well, neither did anyone else, but hear it's all about how the Apple's iCloud can lead to embarrassment. We're guessing some selfie-happy stars are wishing they'd watched the flick.