Madonna is no stranger to controversy - but her latest dust-up isn't the career-boosting type that helped make her famous in the 1980s.
Earlier this year, Madonna used the N-word to describe her white son, and today she further demonstrated why she shouldn't be allowed to use the Internet or speak in public when she used the term "gay" as an insult for something she doesn't like.
Madge was participating in some sort of word association game on Buzzfeed and when asked how she feels about the vegetable kale, she laughed and held up a notepad that simply said, "Gay."
The 55-year-old singer was clearly using the word in a derogatory fashion, which is made all the more baffling by the fact that in the past, Madonna has been an outspoken advocate for gay rights.
In recent years, Madonna's music and acting careers have taken a backseat to her bizarre behavior on social media sites and her clear disregard for the conventions of political correctness.
Madonna raised eyebrows recently when she dressed as Daenerys Targaryen from Game of Thrones as a means of celebrating the Jewish holiday Purim.
That odd stunt came shortly the gun photo Madonna posted just days after fatal shootings at a US Naval yard.
Your guess is as good as ours as to what's going through the Material Girl's head these days, but we're hoping someone gives her a crash course in public relations, ASAP.
What do you think? Is Madonna's use of the word "gay" offensive?