Sorry, football fans:
Scarlett Johansson will not be entering your living room during Fox's Super Bowl coverage this Sunday, either literally or via your television set.
The network has banned this star's new SodaStream from the big game airwaves… not because it's too risqué (although Scarlett does she some skin!), but because she ends the spot by taunting Coke and Pepsi.
”What are they afraid of?” SodaStream CEO Daniel Birnbaum asks USA Today. “Which advertiser in America doesn’t mention a competitor?"
Then again, Birnbaum can't be too upset over this development:
The controversy has resulted in the ad being seen over 1.3 million times in YouTube so far.
Relive some of the best Super Bowl commercials from the past couple years below and sound off: Are you even excited anymore over the breaks in the action?
1. Bar Rafaeli Super Bowl Commercial
Bar Rafaeli makes out with a nerd in an awesome Super Bowl commercial.
2. God Made a Farmer Super Bowl Commercial
Dodge made many headlines with this Super Bowl commercial. What did you make of it?
3. Volkswagen Super Bowl Ad: Controversial?
Was this Volkswagen Super Bowl Ad racist? Some believe so because a white man is using a Jamaican accent.
7. GoDaddy Super Bowl Ad 2013 - Danica Patrick!
Fly the Danica Skies. GoDaddy would love you to anyway.
8. Doritos Super Bowl Ad 2013 - Fetch
Another of Doritos' host of Super Bowl ads for the 2013 big game.
9. Mercedes Super Bowl Ad 2013 (Ft. Kate Upton, Willem Dafoe, Usher)
Mercedes' 2013 Super Bowl ad featuring Kate Upton, Willem Dafoe and Usher.
10. Chrysler Super Bowl Commercial
Clint Eastwood lends his voice to this Chrysler Super Bowl commercial. Watch it now and say it altogether: Go Detroit!
11. Pepsi Super Bowl Commercial (Ft. Melanie Amaro and Elton John)
Melanie Amaro and Elton John team up in this Super Bowl commercial. In it, The X Factor champion is just looking for a little respect, and a Pepsi.
12. Hyundai Super Bowl Ad - Cheetah
Trust us, it's fast. Hyundai's new car is comparable to a cheetah, you might even say, after watching this Super Bowl commercial.
13. Hulu Plus Super Bowl Ad (Ft. Will Arnett)
Sneak peek of the latest, slam-dunk, brain-rotting, alien-nourishing innovation from Hulu. With an assist from Will Arnett
14. Volkswagen Super Bowl Ad - The Dog Strikes Back (Ft. Darth Vader)
In this 2012 Super Bowl commercial, the sporty, all-new 2012 Volkswagen Beetle inspires Bolt the dog to get in shape. Darth Vader also makes a cameo.
15. CareerBuilder Super Bowl Ad - Business Trip
Business travel becoming a burden? CareerBuilder's got the solution in this Super Bowl ad.
16. Coke Super Bowl Commercial - Polar Bears Play Catch!
The Coca-Cola Polar Bears frolic around in this cute Super Bowl ad. Aww!