Justin Bieber is coming out with a new fragrance and a new single.
After taking fans behind the scenes of the former in a video last week, the singer has now released the first official ad for "The Key," which is available RIGHT NOW.
It marks the star's third scent, following successful efforts with "Someday" and the Justin Bieber Girlfriend perfume.
And in a special treat, the 30-second commercial also teases Justin's next release.
As Bieber wanders around a hotel in this spot and a Selena Gomez look-a-like lies sleeping, we hear snippets from "Heartbreaker," a track that will be included on Bieber's new album. Watch and listen now: