He's apologized. He's quit Twitter. And he swears he's learned from his mistakes.
But many straight and gay activists believe Alex Baldwin deserves further punishment after going on a rampage against George Stark, one that referred to the journalist as a "queen" and included other homophobic remarks.
Specifically, many believe Baldwin should be fired as Capital One spokesman.
“We urge all Americans to ask themselves, ‘What’s in your wallet?’ We hope they will reject Alec Baldwin’s homophobia by cutting up those Capital One cards in their wallets,” Jimmy LaSalvia, gay conservative strategist and GOProud co-founder, told Breitbart.com.
Baldwin has admitted his attack was "ill-advised" and said it had "absolutely nothing to do with issues of anyone’s sexual orientation."
But John Hawkins - who works with LaSalvia at RightWingNews.com - says actual added is needed.
“It’s still a free country and Alec Baldwin can do as much gay bashing as he likes on Twitter, but it’s hard to understand why Capital One would choose to publicly condone his homophobia by keeping Baldwin on as its spokesman,” Hawkins also told Breitbart.com. “If Capital One is not going to do the right thing, then Capital One doesn’t deserve our business.”
The company is yet to respond to contact from Fox News, but what do you think: Should Baldwin be fired from his Capital One gig?