Are you ready to do the Dew... immediately after waking up?
PepsiCo Inc. announced today that it will soon come out with a beverage called Kickstart, a replacement for coffee that contains Mountain Dew flavor along with extra caffeine, juice and Vitamins B and C.
Kickstart will hit shelves with such flavors as "energizing orange citrus" and "energizing fruit punch," although the company is quick to say this is NOT an energy drink.
It is not comprised of the mysterious ingredients that have landed Red Bull and Monster in a bit of trouble.
John Sicher, publisher of the trade journal Beverage Digest, compares this Mountain Dew drink to Starbucks' Refreshers and labels it an "interesting experiment."
But will it be a successful one?
Kickstart will be available later this month and be served in 16-ounce cans.