Let's be honest: Stormi Webster is a terrible name.
It's not cute, there's no shorthand version of it and it makes most people think of this porn star.
So... why did Kylie Jenner select Stormi as the first name of her first child?
Nearly a month after she was born, we think we have the answer.
Scroll down for a look at what Kylie has revealed about a name that is unique and does possess a theme and which can, as you're about to learn, be used to marketing purposes...
This is Stormi
To date, it's the only photo Kylie has shared of her child with Travis Scott... and it's a pretty cute one. Welcome to the world, young lady!
My Bad, Everyone
Kylie released this statement after sharing the news of Stormi's birth. It explained why she went social media silent for most of her pregnancy and it was met with a positive response.
But the Name Was Not
Stormi? Stormi?!? STORMI?!?!? The Internet still cannot comprehend why Kylie would choose such a name.
More Like $tormi!
Kylie came out in late February 2018 and unveiled new products from her cosmetics line, all, she explained, inspired by little Stormi. Shocking, right? There's a marketing and capitalism theme to the name selection.
"I worked on this pretty much my entire pregnancy. Right after we chose Stormi's name, her name really inspired me. I spent a lot of time on this collection and put a lot of detail into it."
Eye of the Storm
As you can see, this is a pressed powder palette... that is named after Kylie's daughter, just like every new item in this collection. It's almost as though this was the plan all along.
Calm Before the Storm
"#WeatherCollection launching Feb.28th inspired by my Stormi. @kyliecosmetics," wrote as a caption to this photo. Yes, she now uses the hashtag "#WeatherCollection."
The Weather Collection!
We really can't get over this, the obvious way in which Jenner chose her child's name purely based on how it would give her a catchy title for a line of beauty products.
Note the Lightning Bolts?
Give Kylie's team credit: they go all out on this theme. Just check out the storm-related marks on these lipsticks.
A Consistent Theme
Eyeshadows in the collection are titled "Sunshine," "Northern Light," "Little Wonder," "Starbaby" and "Heaven Sent."
What's the Weather Report?
What do you think about this move by Kylie? Very lame and pathetic? Or just another example of genius branding by a member of this family?
Is a Clothing Line Next?
Kylie has also shared this photo on Instagram, captioning it "Dalmation" and causing us to wonder what other business plans she has in store to capitalize off her daughter.
As for the Baby Herself?
Jenner recently updated fans on Twitter, saying Stormi is doing "good" and "looks just like me when I was a baby." That's good at least. We're glad Kylie remembers there's an actual baby behind all of this.