MarketWatch

With articles about cats, metrosexuals and Portland, what???s not to love about the most emailed list? Predicting what articles will top the list is a sport, and without it, there would be no excuse for the interminable coverage of the iPhone.

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With a name like Bambi Francisco, you’re bound to get into trouble. And sure enough, the MarketWatch columnist whose name is tied to “Carmen Sandiego” in some back alley in our brain found out how to earn a rap sheet: by using her MarketWatch byline to promote start-up companies she featured on Vator.tv, an independent venture of hers that offers start-up companies the chance to beg for VC funding.

Her bosses gave her the OK to run Vator during her MarketWatch tenure, so long as the two projects never crossed paths. And then she went and wrote about Peter Thiel, a PayPal co-founder, current venture capitalist, and biz partner with Bambi on Vator.tv. And now she’s resigned.

It makes you think: If only a certain other MW personality had a project on the side he could get fired for.