American Apparel Wants to Dress Observer Staff 37568

American Apparel has successfully taken over the Village, the Lower East Side, and even Park Slope. It was only a matter of time before Dov Charney took his white-pants-crotch-shots to the Flatiron District. Now the glorious stretch of Fifth Avenue between Union Square and Madison Square Park will be home to Roller Girl outfits and sweatshop free* solid-colored clothing.

And since this will technically be in the New York Observer’s neighborhood, the diligent paper decided to do some digging around, and asked store scout/designer Miguel McKelvey, “why the fuck do you need to come here anyways?”

“Every space that was previously something else seems to be turning into high profile retail,” Mr. McKelvey said. “There’s Espirit down the street, J. Crew and Anthropologie. Any of those stores attract a lot of women. My girlfriend goes to Club Monaco all the time.”

Of course she does. Well, and — at least according to these super hip old folks ads — American Apparel seems to be catering a bit more to the Arthur Carter crowd. Though if Michael Calderone starts wearing salmon-colored muscle shirts we might have to consider killing Charney and moving to Idaho.

Sexy American Apparel Goes To Sexy Fifth Avenue [Max Ableson, The Real Esate]