Generally we are bombarded by the hype of new music video releases long before the actual reveal date — but not this time. Kanye West managed to keep the release of All of the Lights on the down-low.
West’s latest video, featuring Rihanna and Kid Cudi, is directed by award-winning film and video director Hype Williams — a Kanye favorite.
We’re not sure why this release was kept so quiet, but it was first announced just one hour before it hit the Internet on Saturday. Check it out below:
Photo Credit: Youtube video