What would you do if you entered your favorite local Burger King all set to order your favorite Whopper meal and the employee behind the counter said, “I’m sorry but we no longer serve the Whopper.” Their marketing group staged the publicity stunt in order to film the reaction of their customers.
One of their franchise facilities set up a camera and told people that Whopper sandwiches have been discontinued. Other poeple were given substitute food items when they ordered a Whopper meal. The reaction footage will presumably be used in future Burger King TV commercials.