Two years ago, we wondered what the Jolie In NYC blogger would do after she was outed as Ladies Home Journal beauty editor Nadine Haobsh. We predicted a book deal, especially since her anon-blog all but guaranteed she would never get another job at a woman???s magazine.
Well, we must have publishing ESP, because Haobsh is back with a book, Beauty Confidential. And last night we had a dream about being too tired to work today, and now we are completely exhausted. Seriously, this is getting creepy.
If you want to feel guilty about putting your money toward food and rent instead of your appearance, then this is the book for you. One ???beauty myth??? to dispel yourself of: ???A $25 cut looks the same as a $250 cut.??? Was that even a myth?
CONTINUED »
Allure staffers know you’re not really reading the mag for its insightful editorial pieces or up-to-the-minute hair and makeup tips. Let’s face it, you’re reading it because it’s the only magazine your at your doctor’s office other than Highlights (and some sickly looking kid already grabbed that) or because you bought a 2-year subscription for only $8.99 on ebay.
And that’s why they’ve upped their marketing campaign this time around, and discovered a little known strategy they like to call, “bribing you with expensive products.”
The magazine has stepped up its effort to make the most of print and online at the same time, bringing back its August sampling issue after a successful dry run last year. Many products advertised in this year’s version, which a cover line touts as “The Free Stuff Issue,” are available as samples, either bound into the magazine or through the AllureAccess.com Web site.
Our verdict? Any magazine that asks its readers “if you were going to get a nose job, whose photo would you bring to the plastic surgeon?” needs a hell of a lot more than free moisturizer to get those copies flying off the racks. Now, if you’ll excuse us, we’re off to satisfy our intellectual curiosity by reading the rest of Julia Allisons’ tips for maximizing your sex appeal in this month’s Cosmopolitan.
Fresh-faced into our inbox, we have some news on French beauty company Lanc????me. Since former Harper’s Bazaar beauty director Kerry Diamond has taken over, the publicity ratings aren’t looking so hot.
“The buzz” according to our insider “is that she’s in over her head.” After half her staff defected it may come as no surprise that the company is rumored to be struggling in the PR department. But it isn’t just a lack of staff — Diamond has been busying herself with a book she’s working on for competing cosmetic brand, Laura Mercier.
Instead of promoting her new brand, it seems that she has her manicured hands full of manuscript pages for the upcoming book she is writing for beauty competitor Laura Mercier. How can anyone have brand loyalty while the Company????????s own publicist spends her time working on a book for a beauty competitor on and around L????????Oreal????????s company clock?
Diamond is even said to be sending the pages to Mercier’s Bellport home via Lanc????me????????s fax machine.
Our tipster sums it up better than we can on a Friday afternoon full of head bashing: “Can we say conflict of interest? Oui, Oui!”