Piers Morgan has chosen the wrong woman to go after.
And definitely the wrong time during which to do it.
To open today's broadcast of Good Morning Britain, Piers Morgan set his sights on Emily Ratajkowski and the model's latest risque photo shoot.
It was for Love Magazine and it featured Ratajkowski wearing more strands of spaghetti than layers of clothing.
And Morgan simply was NOT having it!
“I don’t know quite what she is. She’s a global bimbo," Morgan said bluntly on air, adding:
“She’s posted something on Instagram about how what we are watching now is unbelievably empowering to feminists...
"For goodness sake – get some clothes on and get yourself a proper job.
On Twitter, meanwhile, Morgan shared a collage of images from the pictorial in question and wrote:
"This is Emily Ratajkowski 'promoting feminism'. Somewhere, Emmeline Pankhurst just vomited."
For the record, Ratajkowski never said a word about this particular shoot "promoting feminism," as Morgan asserts.
But she has wondered in the past why there's a double standard applied to beautiful women... versus men or more average looking women.
"When Lena Dunham takes her clothes off, she gets flak, but it’s also considered brave," Ratajkowski previously told Harper's Bazaar.
"When Justin Bieber takes his shirt off, he’s a grown-up. But when a woman who is sexual takes off her top, it plays into something.”
Ratajkowski seems to be missing the general critique about her: that she is only known for posing nearly naked, while the other stars she cites above rely on their talent to earn fortune and fame.
Yet Ratajkowski does not miss the mark in any way, shape or form in responding to Morgan's harsh criticism.
She totally owns the smarmy anchor.
"Lol never said my love video was a feminist statement," Ratajkowski Tweeted in response, elaborating perfectly as follows:
"But now it’s worth saying that telling women what to do with their bodies & sexuality is actually just classic sexism.
"I can have opinions about feminism & also do sexy photo shoots k thanks."
Pretty great point, isn't it?
What is more sexist, flaunting a body one is proud of... or insulting a woman for doing so?
Citing the allegations against Harvey Weinstein, and really the entire #MeToo movement in general, Ratajkowski added via Twitter:
I'm tired of having to consider how I might be perceived by men if I wear the short skirt or post a sexy Instagram. I want to do what I want to do.
Feminism isn't about adjusting, it's about freedom and choice
Previously, addresses critics of her scantily-clad photos by saying:
"To me, female sexuality and sexiness, no matter how conditioned it may be by a patriarchal ideal, can be incredibly empowering for a woman if she feels it is empowering to her.
"The way I dress, act, flirt, dance, have sex - those are my decisions and they shouldn’t be impacted by men. Being sexy is fun and I like it.
"I should never have to apologize for that."
Your move, Piers Morgan.
Go ahead and try to think of a comeback.