Carrie Fisher is dead.
And Cinnabon is very sorry.
The unhealthy food chain has issued a mea culpa a day after it responded to the death of this acting icon by Tweeting an image of Fisher that included a pastry in her hair and an inappropriate message as a caption.
Like, a REALLY inappropriate message.
"RIP Carrie Fisher," the questionable Tweet read.
And if it had stopped there, we would not be writing about Cinnabon at the moment.
But it continued by saying "you'll always have the best buns in the galaxy."
And then the eatery went ahead and imposed a cinnamon bun over an image of Fisher as Princess Leia.
See the tasteless Tweet in its entirety below:
There's nothing necessarily wrong with using humor to cope with death, of course.
Heck, the reason many people loved Fisher with such passion was largely due to her flippant attitude; the way she, herself, relied on a sense of humor to deal with such weighty issues as alcoholism and bipolarity.
But it's one thing to try and lighten the mood with a joke.
It's another thing to use someone's death as an excuse to push your brand.
In light of criticism from all over the Internet, Cinnabon deleted the above post and Tweeted the following apology.
"Our deleted tweet was genuinely meant as a tribute, but we shouldn't have posted it. We are truly sorry."
Earlier this week, Alec Baldwin also got in trouble for his response to Fisher's death.
The actor, who worked with Fisher on an episode of 30 Rock, also referenced the passing of George Michael in his message, while continuing his feud with Donald Trump.
“Death comes in threes," Baldwin wrote, jokingly adding:
"Carrie Fisher George Michael The integrity of the Oval Office."
Many Internet users went off on Baldwin for incorporating a political message into his tribute. We can understand where that reaction came from.
But Steve Martin was also forced to delete his tribute to Fisher, simply because it mentioned her looks.
"When I was a young man, Carrie Fisher was the most beautiful creature I had ever seen," the veteran comedian and actor wrote after Fisher's death, adding:
"She turned out to be witty and bright as well."
Many outlets and fans somehow turned on Martin for supposedly having a sexist undertone to his message. New York Magazine wrote an entire article about it.
Does that not seem completely ridiculous?!?
Steve Martin actually knew Carrie Fisher.
Who is anyone out there to tell him how to mourn the loss of his friend?
Moreover, the entire point of his Tweet was that Fisher was not just some "beautiful creature."
Seriously, this Fake Outrage culture has got to go. Does anyone familiar with Fisher possibly think she'd have taken umbrage to what Martin wrote?
Many out there think she even would have embraced Cinnabon's online joke, as you can see in a few of the responses we've included below:
It's hard enough that so many of our entertainment icons are dying.
The least we can do during this difficult time is be kind to each other, isn't it? Sheesh.