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We didn’t think it was possible for a show to be more contrived than The Hills, but 90210 is out to prove us wrong.

Heading into its third season, this modest CW hit is desperate for ratings. Failing to generate headlines for its cast’s beauty/personal lives (a la Gossip Girl), or for its quality acting/suspenseful storylines (a la The Vampire Diaries), 90210 is making a last-ditch effort for relevancy.

By turning a male character gay.

Indeed, producer Jennie Urman confirms that either Navid, Liam or Teddy will come out of the closet on season three. With a straight face, she actually told Entertainment Weekly:

“We want to address the issue in a real and relatable way.”

If that were actually the case, of course, the show would have built to this in an intelligent, logical, mature manner.

But this is the same series that pathetically made a female character experiment with lesbianism last season, making out with another girl a few times during Sweeps month and then simply ditching that storyline. All three characters cited above have been prominently involved with the opposite sex. There’s no chance whatsoever the show actually planned this out ahead of time.

It can pretend as if it’s dealing with real teenage issues here, but the truth is that 90210 is just exploiting homosexuality and using it to seem edgy.

That puts it in the same category as Danielle Staub – and that’s the last category anyone should ever want to be in.