We know, we know: it seemed like a good idea at the time.
Right, Kim Kardashian? Correct, dude on the train tracks? Isn't that what you thought, guy in front of a swan?
But even the best laid plans sometimes go waste - and such was the fate for the following selfie subjects.
Some got attacked by animals. Others got arrested as a result of taking an idiotic self-portrait. And one couple, the parents of two young children, actually died.
It's sad stuff, it's scary stuff and, often, it's hilarious stuff. Relive 11 examples below of when selfies go horribly/hilariously wrong: