Curvy Girl Lingerie is in the running to win a free television commercial at this year's Super Bowl as part of Intuit’s Small Business Big Game contest.
Curvy Girl, along with thousands of other small businesses, is currently vying for online votes to make it into the top 20 and, eventually, the winning slot.
The lingerie company's main competitor at the moment is NORML, a marijuana advocacy group, according to Curvy Girls owner Chrystal Bougon.
"No matter how you feel about marijuana, there's just a higher percentage of game viewers that resonate with sexy, confident women," she said in a statement.
"We think our message will resonate with more of the Super Bowl's audience."
With 57 percent of women buying plus-size clothing and the average woman wearing a size 14, a Curvy Girls ad could very well appeal to the ladies.
Believe it or not, 46 percent of the Super Bowl viewing audience is female, and those viewers often are bombarded with unrealistic standards of beauty.
Sure, Kate Upton and her Mercedes TV commercial from last year was a step in the right direction, but by and large, it's a male-dominated ad world.
Will it reach new heights February 2? All we can do is hope, and stay tuned.